IPM Reviews
Priyanka Tiwari

Client Case Study

Priyanka Tiwari

Principal Product Marketing Manager at Amazon

Amazon logo

Before & After

Mindset
Before

Priyanka was confident in her abilities but unclear on her direction, oscillating between similar-level roles at smaller companies and big tech companies like Google, Amazon, and Microsoft without a clear sense of what she wanted.

After

She gained clarity on her goals and identity, committing decisively to her dream role at Amazon in the AI/ML space and feeling fully aligned with her choice.

Resume & LinkedIn
Before

Priyanka believed her resume was already great and needed little work before entering the program.

After

She worked with her coach Sam to clean up and revise key sections of her resume, ultimately submitting a refined version to Amazon.

Networking & Outreach
Before

Priyanka was passively entertaining recruiter emails and LinkedIn messages without a structured outreach strategy tied to specific target companies.

After

She built a targeted list of dream companies, identified her contacts at those companies, and leveraged a referral at AWS to move quickly through the process.

Interview Performance
Before

Priyanka felt she was already a good interviewer and her answers were strong, but she was unaware of gaps in her storytelling and interview approach, particularly for a structured process like Amazon's.

After

She developed a structured story bank of condensed 3–5 minute narratives, conducted multiple mock interviews with coaches and peers, and treated the Amazon interview process as a science with a deliberate game plan.

Job Search Strategy
Before

Priyanka was casually and passively job searching with no structured plan, applying broadly or sporadically without a clear framework for prioritization.

After

She worked with Sam to build a focused spreadsheet of dream roles, applied to only three jobs total, and followed a phase-one/phase-two strategy that kept her laser-focused on Amazon.

Compensation
Before

Priyanka self-described as not a strong negotiator when it came to salary and compensation discussions.

After

She received coaching support through the negotiation phase of her Amazon offer, allowing her to navigate it more effectively than she would have on her own.

β€œWould absolutely recommend for anyone taking career next level”

β€” Priyanka Tiwari, Principal Product Marketing Manager at Amazon

Priyanka Tiwari's Story

I came to Shobhit and Sam with an open-ended question of finding what's next for me in my professional journey. I had a great job, and I was surrounded by kind people, but I felt stuck. I wasn't growing or learning as much as I would have liked. I knew I needed a change, but wasn't sure what that change would be.

The assistance I got from Shobhit and Sam was phenomenal. They made sure that I just wasn't applying for a cool job but was making sure that it was the right step for me in fulfilling my long-term career goal. They helped me end-to-end - from career planning to offer negotiation.

I was also pleasantly surprised by the amount of support and resources that came from the entire community. I landed a role at Amazon as a Senior Product Marketing Manager, and I couldn't be more excited.

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