Client Case Study
Nora Hughes
Staff Product Manager, Customer Growth at Twilio
Before & After
Nora lacked confidence in storytelling and felt uncertain about how to prioritize her job search efforts during unemployment, making the process feel unstructured and overwhelming.
Nora sought and found a program that would help her be intentional and structured in her search, and felt reassured that investing in the program was the right move after doing a clear ROI analysis.
Nora was hesitant about the storytelling component of the program, as she identified as more math-oriented and lacked confidence in narrative-based interview performance.
She recognized storytelling as a key area for growth and specifically sought out the program to develop more confidence in it.
Nora was unsure how to sequence and prioritize her job search activities, and noticed that her search felt slow in the fall with less traction on resume and job opportunities.
She joined a coaching program specifically to gain guidance on sequencing and prioritizing the right activities, feeling that the structure would take the guesswork off her plate.
Nora had not explicitly calculated the financial upside of accelerating her job search or targeting a vertical move versus a lateral one.
After the intake call, she ran the ROI math and concluded that even a one-month acceleration in landing a role — without counting any salary increase — justified the program cost, reinforcing her decision to invest.
“At large public company coming from startup, nice pay raise”
— Nora Hughes, Staff Product Manager, Customer Growth at Twilio
Nora Hughes's Story
Nora Hughes was a seasoned product manager with a decade of experience in the tech industry. She went from being laid off in October to navigating the challenging job market and landing a role with a significant pay increase as a staff product manager working in AI/ML at Twilio.
Nora had initial struggles, including the overwhelming job search during the holidays and COVID-19 and the loneliness that comes with it. She discovered the Intentional Job Search (IJS) program and made a well-thought-out decision to join it.
Nora loved the program's structure and quality, which helped her regain focus, prioritize effectively, and build confidence in her job search strategy. Her aha moments included the value of peer interviews and the comprehensive support from the IJS community.
The personalized coaching and strategic guidance provided by the IJS program were instrumental in Nora's success. They helped her secure a dream role as a Staff Product Manager in AI and ML at a large public company, where she not only achieved a significant pay raise but also had the opportunity to work alongside best-in-class professionals.
If Nora's story sounds familiar…
Apply to work with the Intentional Job Search program.
Book Your Call Now
